This is a „cinemagraph“, a new technique combining a video and photo. Basically it is living photography which usually occurs in a manually created loop. It is published in either an animated GIF format or as a video file, and can give the illusion that the viewer is watching a video. Cinemagraphs are made by taking a series of photographs or a video recording, and, using image editing software, compositing the photographs or the video frames into a seamless loop of sequential frames. The term „cinemagraph“ was coined by U.S. photographers Kevin Burg and Jamie Beck, who used the technique to animate their fashion and news photographs beginning in early 2011.
To see more exciting cinemagraph examples go to the website cinemagraphs.com